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What Shapes a Brand?

Comprehensive User Research Analysis of Anthropologie

Tools Used

SurveyMonkey, Optimal Sort, Google Slides

This project was part of my graduate coursework at Northeastern University, and undertaken for educational purposes only. Any brand names used are property of that brand.

 

In this project, I explored a variety of user research methods including competitive analysis/comparative research, surveys, user interviews, and card sorting.

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